Raise A Glass To The One Who Raised You
Client: Budweiser
Art Director & Copywriter | Katie Volkomer & Chloe Martin
Insight | Despite sharing many similarities with their parents, people are resisting the idea of being seen like their older family members. Whilst we rely on our dads for so much – time, advice, love, food, etc. we are so quick to reject their beer and leisure/past time choices.
Big Idea | It’s time to embrace your inner dad. Whether we like it or not we are quite similar to our fathers. Instead of ignoring all of our dad-like qualities, let’s celebrate them. Deep down, we’re all a little bit Dad-like.
New York Festivals 2021 Finalist Award
Case Study
King of Cooks
We’ve made a Budweiser Cookbook to commemorate the best Dad recipes such as “Manly Macaroni.”
Dadism Bottle Redesign
We’ve redesigned our cans to have the worst and best Dadisms imaginable.
Dadism Posters
We’re placing our dad jokes on Subway escalators to make sure you end and start your day the right way, with a laugh.
Dadism Snapchat Filter
Simply hold the phone to your face and wait for fate to be assigned. Snapchat will allocate you a typical Dadism that can be shared with your friends.
